Mobile apps open new business dimensions and opportunities because of the way they are used. Especially significant is the opportunity to put technology to work resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services. Take for instance the smart fridge or ingestible medical diagnostic devices. Both alleviate consumer inconvenience by anticipating action, reducing the cognitive load, or improving the experience at hand.
One of the biggest benefits of mobile apps is the volume of detailed customer data that you can gather through them. You can identify your most profitable and promising regions, demographic segments, customer needs, and overall app performance. All this knowledge and data can be used to make product enhancements, identify new business opportunities, and develop new and products or features that meet customer needs.